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Digital marketing built specifically for estate agents

We understand the property market. The hyper-local competition, the importance of brand perception, and the vendors who choose their agent based on online presence. Our marketing wins you more instructions.

+180%
Increase in valuation requests
22
New instructions per month
Page 1
For all target area keywords
-35%
Reduction in cost per instruction

The best agents do not always win - the most visible ones do

Estate agency is one of the most competitive local markets in the UK. Vendors research agents online before making a decision, and the agency with the strongest digital presence often wins the instruction - regardless of who has the best local knowledge.

Losing instructions to online agentsOnline-only agents are winning instructions with slick marketing and low fees. You need a digital presence that matches their professionalism while emphasising your local expertise.
Not ranking for your own streetsWhen a homeowner searches "estate agent [your area]", you should be the first result. If you are not, you are losing instructions to agents with better SEO.
Outdated website that undermines your brandYour website is the first thing vendors check. If it looks dated, loads slowly, or does not showcase your local knowledge, it costs you instructions before you even get a chance to pitch.
Overpaying for portal-dependent leadsRelying entirely on Rightmove and Zoopla for leads is expensive and puts you at the mercy of portal pricing. Building your own digital presence reduces portal dependency.

Every service we offer, tailored for estate agency businesses

We do not just offer generic marketing. Every strategy, every campaign, and every page is built around how your customers search, behave, and make decisions.

Estate Agent Website Design

A premium, brand-led website that showcases your local knowledge, sold properties, team, and market insights. Designed to win vendor confidence and generate valuation requests.

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Local SEO for Estate Agents

Get into the Google Maps 3-pack for "plumber near me" and every variation your customers search for. Google Business Profile optimisation, local citations, and review generation strategies built for the plumbing trade.

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Google Ads for Estate Agents

Appear at the top of Google instantly for high-intent searches like "emergency plumber" and "boiler repair near me." We manage your budget to deliver maximum leads at minimum cost per enquiry.

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Estate Agent Leads (Pay-Per-Lead)

Buy exclusive, pre-qualified plumbing leads on a per-lead basis. Emergency repairs, boiler installations, bathroom refits - whatever you specialise in, we generate the enquiries and you close the jobs.

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AI Receptionist for Estate Agents

Capture every vendor and buyer call. Our AI receptionist handles overflow calls, out-of-hours enquiries, and initial qualification - ensuring no opportunity is missed.

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AI Search for Estate Agents

When someone asks ChatGPT "Who is the best plumber near me?", make sure the answer is you. We optimise your business for AI-powered search platforms so you appear in generative search results.

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The exact searches your customers are making

Our SEO and Google Ads campaigns are built around the specific keywords your customers type into Google. We target high-intent, local searches that indicate someone is ready to hire - not just browse.

Here is a sample of the keywords we target for estate agency businesses. The full strategy is tailored to your specific services and location during your free strategy call.

estate agent [area] sell my house [area] best estate agent near me house valuation [area] property for sale [area] letting agent [area] estate agent fees how to sell my house fast property market [area] local estate agent estate agent reviews [area] free house valuation estate agent comparison selling a house guide property management [area] auction estate agent online vs local estate agent estate agent near me estate agent charges NAEA estate agent

A South London estate agent increased valuation requests by 180%

An independent estate agent in South London was losing instructions to larger chains with bigger marketing budgets. Their website was outdated, they had minimal Google visibility, and vendors were choosing competitors based on online presence alone.

We rebuilt their website to showcase local expertise, launched targeted SEO and Google Ads campaigns, and created area-specific content that established them as the local property authority. Valuation requests increased by 180% within six months.

View Full Case Study
+180%
Increase in Monthly Leads
22
Qualified Enquiries per Month
Page 1
For All Target Area Keywords
-35%
Missed Calls (AI Receptionist)
"We were losing to the big chains online. TrustedLocal gave us a website and SEO presence that actually competes. Vendors are now coming to us because they found us on Google - not because we leafleted their street."
R. Morrison
Director, Morrison & Co Estate Agents, London

Estate Agent marketing across the UK

We help estate agency businesses in every major UK city. Each location campaign is tailored to the local search landscape and competitive environment.

Common questions from estate agency businesses

We have worked with many estate agency businesses. Here are the questions we hear most often.

A premium estate agent website starts from £4,000. Local SEO from £500/month. Google Ads from £300/month plus ad spend. Pay-per-lead valuation leads are priced individually based on area and property type. We provide a clear quote during your strategy call.

Yes. This is one of the biggest advantages of investing in your own digital presence. As your website and Google rankings grow, you generate your own vendor leads directly - reducing your dependence on Rightmove and Zoopla and their increasing fees.

Yes. We have worked with estate agents, letting agents, and property management companies. We understand instruction-led marketing, vendor intent keywords, the importance of area-specific content, and how to position independent agents against national chains.

Absolutely. We create separate strategies for sales and lettings, targeting different keywords and customer types. Many of our estate agent clients offer both services.

By emphasising what online agents cannot offer - genuine local knowledge, personal service, and community presence. We build this into your website content, local SEO, and review strategy so vendors see the value of choosing a local expert.

We also work with these industries

Ready to win more instructions?

Whether you want a new website, more Google visibility, exclusive leads, or an AI receptionist that never misses a call - we have you covered. Let's talk.