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Social media that generates local leads - not just likes

We create, schedule, and publish strategic content across the platforms that matter most to local businesses - Google Business Profile, Facebook, Instagram, and TikTok. Every post has a purpose: visibility, trust-building, or direct enquiry. We do not post filler content.

Google Business Profile
Posts, reviews, Q&A
Facebook Business
Local reach & engagement
Instagram
Visual trust-building
TikTok
Short-form local reach
Consistent Presence Across Every Platform

Every platform plays a different role

Local leads come from being present where your customers look. We understand exactly how each platform contributes to local discovery and enquiry - and we manage them accordingly.

📍
Google Business Profile
The single most important platform for local lead generation. Directly controls your Google Maps presence and local search rankings.
Essential for all businesses

What we manage on your GBP

  • Weekly posts - offers, news, updates
  • Review response management
  • Q&A monitoring and replies
  • Photo uploads with geo-tagged metadata
  • Service and product listing optimisation
  • Google Posts with CTA buttons
Why it matters: Active GBP profiles generate significantly more direction requests and calls than dormant ones. Consistent posting signals to Google that your business is active and relevant - directly improving local pack rankings.
📘
Facebook Business
The UK's largest social network. Particularly strong for 35–65+ demographics and local community groups - the primary social platform for most tradespeople and service businesses.
Core for local SMEs

What we manage on Facebook

  • Page content strategy & scheduling
  • Before/after project posts
  • Local offer and promotion posts
  • Testimonial and review graphics
  • Local awareness campaign copy
  • Comment moderation and replies
Local lead angle: Facebook remains the dominant platform for word-of-mouth referral behaviour in local community groups. A consistent professional presence supports both organic reach and paid ad performance.
📷
Instagram
Visual trust-building at scale. Particularly effective for trades, hospitality, dental, and any business where quality of work is best demonstrated visually.
Strong for visual industries

What we manage on Instagram

  • Feed posts - projects, team, brand
  • Reels scripted for local SEO topics
  • Stories - polls, Q&As, behind-the-scenes
  • Highlight covers and organisation
  • Caption copywriting with local hashtags
  • Link-in-bio optimisation for leads
Strategy note: Instagram Reels publish simultaneously to Facebook, maximising reach at no extra cost. We align Reels content with your local service area and target customer profile.
🎵
TikTok
A fast-growing platform for local visibility, particularly effective for trades and services targeting under-45s. Organic reach currently outperforms most other platforms significantly.
High-growth opportunity

What we manage on TikTok

  • Short-form video scripts and briefs
  • Caption and text overlay copy
  • Trending audio selection per post
  • Content calendar for local events
  • Hashtag strategy for local search
  • Profile optimisation for local discovery
Why now: TikTok's algorithm rewards consistency and content quality rather than follower count - new accounts can achieve strong local reach rapidly. Early movers in most local markets hold a real advantage.

End-to-end management - nothing left to you

You provide access. We handle everything else - from content ideas and copywriting to scheduling, publishing, and performance reporting.

Monthly Content Calendar

A planned, approved schedule of posts across all managed platforms - aligned to your business goals, local events, and seasonal trends. Reviewed before publishing each month.

Professional Copywriting

Every caption, post, and CTA written by our team in your brand voice. No templates, no AI-generated filler - content that sounds like your business and speaks to your local audience.

Branded Graphic Templates

On-brand visual templates created for your business covering testimonials, offers, project showcases, and seasonal content - consistent across all platforms.

Scheduled Publishing

Content queued and published at optimal times for your audience on each platform. You never need to remember to post or log in to manage social media.

Review & Comment Management

We monitor your profiles for new reviews and comments, flagging urgent items and drafting professional responses on your behalf for approval or direct publishing.

Monthly Performance Report

A clear, jargon-free summary of reach, engagement, profile visits, and any measurable lead activity - covering all managed platforms with next-month recommendations.

Simple monthly pricing, flexible agreements

All plans include content creation, scheduling, and monthly reporting. No setup fees. Flexible contract agreements - all plans are on a flexible monthly basis.

We work with businesses across trades, professional services, fire safety, hospitality, and more. The best plan depends on how many platforms you need and the volume of content your market requires. We will advise during onboarding.

From £299/mo
Essentials - GBP + 1 platform, 8 posts/month
From £549/mo
Growth - GBP + Facebook + Instagram, 20 posts
From £895/mo
Dominate - All 4 platforms, 35+ posts, video
Rolling
Monthly - with flexible contract agreements

Frequently asked questions

If your question is not answered here, get in touch - we are happy to talk through what makes sense for your specific business.

Your own project photos always produce better results than stock imagery, so we strongly encourage it - but it is not a requirement to get started. For clients who cannot supply photography, we work with branded graphics, stock imagery, and video briefs your team can film on a smartphone. We guide you on what works best for each platform.

Typically one 30-minute briefing call per month, plus a review of your content calendar before we publish. Some clients prefer to approve each post; others give us full autonomy after the initial onboarding period. We work to your preference.

It depends on your target customer. If you are targeting homeowners under 45, tradespeople, or any consumer-facing service, TikTok is increasingly worth investment. For highly B2B or professional services audiences, we may recommend prioritising other platforms. We advise honestly during onboarding - there is no point paying for a platform that will not reach your customers.

Social media alone rarely generates the volume of leads that Local SEO or paid advertising produces. Its primary roles are visibility, trust-building, and supporting conversion - a prospect who has seen your Facebook or Instagram is more likely to call when they find you on Google. Google Business Profile is the exception: active posting directly influences local search rankings and drives direct enquiries.

Yes, and we recommend it. Social Media Management works best alongside Local SEO - the two reinforce each other through shared content, local citations, and Google Business Profile activity. Combined packages are available at a reduced total monthly rate.

Ready to build your local social presence?

Talk to us about your current social media situation, your target customers, and what results you want to see. We will tell you honestly which platforms matter most for your business.