Logo, colour palette, typography, visual guidelines - everything your business needs to look professional and consistent across your website, social media, printed materials, and signage. One cohesive system, properly documented and delivered.
A brand identity is more than a logo. It is the complete visual system that makes your business instantly recognisable and consistently professional - however and wherever your customers encounter you.
Your logo in every variant you need: primary lockup, stacked version, icon-only mark, reversed version for dark backgrounds. All delivered in SVG, PNG, and PDF at every size.
A considered colour system - primary, secondary, and accent colours with exact values in HEX, RGB, and CMYK. Chosen to work on screen, in print, and in every combination.
Two typefaces selected to complement each other - one for headings, one for body text - with a complete type scale defining sizes, weights, and line heights for every use case.
Every brand identity includes a documented brand guidelines PDF. This single document contains everything a designer, developer, printer, signage company, or social media manager needs to represent your brand correctly - without having to ask you every time.
Clear guidelines mean your brand looks consistent whether your website was built by your nephew, your printed flyers were designed by a local print shop, or your social media is managed by an agency. Consistency builds recognition. Recognition builds trust.
Everything starts with a thorough brief. We learn your business, your customers, and your goals before designing a single element.
We understand local SME markets. Your brand will be designed to build trust and recognition with your specific target customers - not a generic corporate aesthetic.
Complete brand identity - logo, colour palette, typography, and brand guidelines. Fixed price, everything included. Flexible engagement - no ongoing fees required.
Your brand guidelines and files are ready to pass to any designer, developer, printer, or agency. Everything they need to use your brand correctly is in one document.
The Brand Identity Development package is fixed-price, including all deliverables. No hourly billing, no additional charges for extra file formats or variants. Everything is included.
Already have a logo with us? Upgrade to the full brand identity and your logo design cost is credited against the total. The difference is the cost of the additional identity elements.
Answers to the questions we hear most often about brand identity projects.
A logo is a single mark - a graphic symbol and/or wordmark that represents your business. A brand identity is the complete visual system built around that logo: the colour palette, the typography, the visual style rules, and the documented guidelines that govern how all of these elements are used together. A logo on its own tells part of the story; a brand identity tells all of it, consistently.
If you are just starting out and need something to put on your website and business cards, a logo alone is fine. If you are planning to commission a website, produce printed materials, or brief a social media manager, a full brand identity is worth the investment - it ensures everything looks cohesive without you having to supervise every decision.
Yes. Rebrand projects follow the same process as a new brand - starting with a thorough brief that includes reviewing what works and what does not about the current identity, and what you want to preserve versus change. Pricing is the same as a new brand identity.
Yes - we design brand identities with digital application in mind. All colour values are provided in HEX and RGB for web use. Font recommendations prioritise typefaces available via Google Fonts or similar, making implementation straightforward for any web developer. If you are commissioning a website with us, the brand will feed directly into the design system.