The short answer: £1,500 to £10,000+
That is a wide range, and deliberately so. A website for a sole-trader plumber has very different requirements to a website for a multi-partner law firm or a fire safety consultancy. What matters is not the price - it is the return on investment.
A £2,500 website that generates 20 leads per month is worth infinitely more than a £10,000 website that generates none. The question should never be "how much does it cost?" but rather "how much will it earn me?"
What drives website cost?
Several factors determine the price of a lead generation website. The number of pages is the most obvious - a 5-page trade website costs less than a 30-page professional services site. But page count is just the starting point.
Design complexity matters. A bespoke design with custom illustrations costs more than a template-based approach. Both can be effective - the right choice depends on your industry and competitive landscape.
Content creation is often the hidden cost. A website with professionally written, SEO-optimised copy on every page takes significantly longer to produce than one filled with placeholder text. But it is the content that drives rankings and conversions.
Functionality adds cost too. Contact forms are standard. But if you need online booking, live chat integration, a client portal, or e-commerce capabilities, these add complexity and development time.
Typical pricing by business type
For trades and home service businesses (plumbers, electricians, builders, roofers), a solid lead generation website typically costs between £2,000 and £4,000. This includes 5 to 10 pages, professional copywriting, mobile-responsive design, and basic SEO setup.
For professional services (law firms, accountants, dental practices), expect £3,500 to £7,000. These sites need more pages, more sophisticated trust signals, and often include team profiles, practice area pages, and client testimonials.
For specialist or technical businesses (fire safety companies, engineering consultancies), the range is £4,000 to £10,000+. These require deep technical content, accreditation-led design, project case studies, and often multiple audience pathways.
What is included in the price?
Any reputable agency should include the following in their website price: bespoke design (not a template), professional copywriting, mobile-responsive development, basic on-page SEO setup, Google Analytics installation, SSL certificate, and a content management system so you can make minor updates yourself.
Be wary of agencies that quote a low headline price but then charge extra for copywriting, SEO, mobile responsiveness, or hosting setup. These are not optional extras - they are essential components of any functional website.
The real question: what will it earn you?
A lead generation website is not a cost - it is an investment. If your average job value is £500 and your website generates 10 enquiries per month with a 30% conversion rate, that is £1,500 per month in revenue from a one-off investment. The website pays for itself within weeks.
The businesses that struggle with website ROI are the ones that treat their site as a digital brochure rather than a lead generation tool. Every page should have a purpose, every section should build trust, and every call to action should make it easy for visitors to get in touch.
Our approach at TrustedLocal
We build lead generation websites starting from £2,500 for trades businesses and from £3,500 for professional services. Every site we build includes professional copywriting, SEO optimisation, and conversion-focused design. We do not use templates, and we do not charge hidden fees.
If you would like a clear, fixed quote for your business, request a free strategy call and we will assess your needs and provide a detailed proposal.