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Digital marketing built specifically for passive fire protection contractors

We understand passive fire protection. The critical importance of compartmentation, the rising demand for firestopping and remediation, and the main contractors, developers, and building managers who need certified PFP specialists they can trust with life safety.

+265%
Increase in project enquiries
30
Monthly qualified leads
Page 1
For firestopping keywords
£55
Average cost per qualified lead

Your work is hidden inside walls - but your marketing should not be

Passive fire protection is one of the most critical yet least understood areas of fire safety. Firestopping, compartmentation, intumescent coatings, and fire barriers save lives - but they are invisible once installed. That same invisibility extends to many PFP contractors' marketing: the work is excellent, but no one can find you online.

Dependent on main contractor relationshipsMost PFP work comes through main contractors. When those relationships end or projects dry up, your pipeline disappears. You need direct access to clients and specifiers.
Specifiers do not know you existArchitects and fire engineers specifying passive fire protection search online for certified contractors. If you are not visible, your competitors - who may be less qualified - get the specification.
No evidence of your third-party certificationFIRAS, IFC, and BM TRADA certification sets you apart from uncertified competitors. But if your website does not lead with these credentials, specifiers cannot see the difference.
Remediation boom attracting unqualified operatorsThe post-Grenfell remediation market has attracted companies with no PFP expertise. Professional marketing that leads with certification and experience protects your reputation and wins the serious contracts.

Every service we offer, tailored for passive fire protection & contracting businesses

We do not just offer generic marketing. Every strategy, every campaign, and every page is built around how your clients search, evaluate, and commission services.

PFP Contractor Website Design

A professional website showcasing your firestopping, compartmentation, intumescent coating, and remediation services. Certification-led design with project galleries, accreditations, and technical specifications.

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SEO for PFP Contractors

Get into the Google Maps 3-pack for "plumber near me" and every variation your customers search for. Google Business Profile optimisation, local citations, and review generation strategies built for the plumbing trade.

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Google Ads for PFP Companies

Appear at the top of Google instantly for high-intent searches like "emergency plumber" and "boiler repair near me." We manage your budget to deliver maximum leads at minimum cost per enquiry.

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PFP Project Leads (Pay-Per-Lead)

Buy exclusive, pre-qualified plumbing leads on a per-lead basis. Emergency repairs, boiler installations, bathroom refits - whatever you specialise in, we generate the enquiries and you close the jobs.

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AI Receptionist for PFP Contractors

Never miss a customer call again - even when you are under a sink. Our AI receptionist answers every call, captures the caller's details and urgency, and texts you a summary in seconds.

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AI Search for PFP Specialists

When someone asks ChatGPT "Who is the best plumber near me?", make sure the answer is you. We optimise your business for AI-powered search platforms so you appear in generative search results.

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The exact searches your customers are making

Our SEO and Google Ads campaigns are built around the specific keywords your clients type into Google. We target high-intent searches that indicate someone is ready to commission services - not just browse.

Here is a sample of the keywords we target for passive fire protection & contracting businesses. The full strategy is tailored to your specific services and location during your free strategy call.

passive fire protection contractor firestopping contractor [city] fire compartmentation company firestopping services intumescent coating contractor fire barrier installation fire penetration sealing FIRAS certified contractor firestopping survey compartmentation remediation fire stopping products cavity barrier installation passive fire protection reviews firestopping cost linear gap sealing fire collar installation structural steel fire protection fire curtain installation BM TRADA certified firestopper IFC certified contractor

A FIRAS-certified PFP contractor grew direct project enquiries by 265%

A FIRAS-certified passive fire protection contractor in the South East had fifteen years of experience but got almost all work through two main contractors. When one main contractor went into administration, they lost 40% of their revenue overnight.

We built a certification-led website, launched SEO targeting both specifier and direct client searches, and created content positioning them as remediation specialists. Direct project enquiries grew by 265% within six months, completely diversifying their client base.

View Full Case Study
+265%
Increase in Monthly Leads
30
Qualified Enquiries per Month
Page 1
For 16 PFP Keywords
£55
Missed Calls (AI Receptionist)
"We always relied on main contractors for work. When one went under, we realised how vulnerable we were. TrustedLocal gave us direct access to developers, building managers, and specifiers. We will never be that dependent on one client again."
M. Sullivan
Director, Sullivan Passive Fire Protection, London

Passive Fire Protection Company marketing across the UK

We help passive fire protection & contracting businesses across the UK. Each campaign is tailored to your target market and competitive landscape.

Common questions from passive fire protection & contracting businesses

We have worked with many passive fire protection & contracting businesses. Here are the questions we hear most often.

A passive fire protection website starts from around £3,500. SEO from £500/month. Google Ads from £300/month plus ad spend. Pay-per-lead PFP leads start from approximately £55 per lead. We provide a detailed quote during your free strategy call.

Yes. Our SEO and content strategy targets both specifiers (architects, fire engineers) and end clients (developers, building managers). We create technical content that architects reference when specifying PFP, ensuring your company appears on the tender list.

Absolutely. Many of our plumbing clients are sole traders. Our AI receptionist is particularly valuable for one-person operations - it answers your calls when you are on site, captures the customer's details, and sends you a text summary so you can call back when convenient. No more lost jobs.

Absolutely. Fire compartmentation remediation is one of the highest-growth areas in construction. We create dedicated landing pages targeting "compartmentation survey", "firestopping remediation", and Building Safety Act-driven searches.

Yes. We create separate strategies for new-build PFP (targeting main contractors and developers) and remediation work (targeting building managers, housing associations, and responsible persons). Each has different search behaviour and decision-making processes.

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Ready to win more passive fire protection contracts?

Whether you want a new website, more Google visibility, exclusive leads, or an AI receptionist that never misses a call - we have you covered. Let's talk.