Your customers are no longer just Googling. They are asking ChatGPT, Perplexity, Google AI Overviews, and Claude for recommendations. If your business does not appear in those AI-generated answers, you are invisible to a rapidly growing audience.
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1. Plumbing & Heating Company - Highly rated emergency and general plumbing service covering SE15, SE22, and surrounding areas. Known for fast response times and transparent pricing. mitchellplumbing.co.uk
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Customers increasingly ask AI platforms direct questions: "Who is the best plumber near me?", "Which accountant should I use in Manchester?", "Find me a reliable builder in Leeds." The AI does not show a list of blue links. It gives a direct recommendation - and if your business is not the one being recommended, you lose that customer without ever knowing they were searching.
Generative Engine Optimisation (GEO) is how you ensure your business is the one AI platforms cite, recommend, and trust.
We optimise your business for the four major AI search platforms that your customers are using right now.
The world's most popular AI assistant, used by millions daily to find service providers and recommendations.
AI-generated summaries that appear at the top of Google search results, often replacing the need to click through to websites.
A fast-growing AI search engine that provides cited, sourced answers - rapidly gaining market share among professionals and researchers.
Anthropic's Claude and emerging AI platforms are becoming trusted sources for business recommendations and local service discovery.
GEO is not traditional SEO with a new label. It requires a fundamentally different approach - one that focuses on how large language models understand, evaluate, and cite information about your business. We optimise the signals that AI platforms use to determine which businesses to recommend.
Optimising your content, data, and authority signals so generative AI engines cite and recommend your business in their responses.
Structuring your content to appear in featured snippets, knowledge panels, and direct-answer formats across Google and AI assistants.
Ensuring your business appears within Google's AI-generated summaries that now appear at the top of search results for an increasing number of queries.
Continuous tracking of where your brand appears across ChatGPT, Perplexity, Claude, and Google AI Overviews - with regular reporting and strategy refinement.
Both matter. But they require different strategies, different signals, and different expertise.
Optimises for Google's ranking algorithm to appear in search results pages.
Optimises for how AI platforms understand, trust, and recommend your business.
We do both. Our approach combines traditional SEO with AI search optimisation to ensure your business is visible everywhere your customers are looking - today and tomorrow.
A structured, data-driven approach to building AI search visibility from the ground up.
We assess where your brand currently appears (or does not) across ChatGPT, Perplexity, Google AI Overviews, and Claude. We identify gaps, competitors who are being cited, and opportunities.
We define your brand entity, build structured data architecture, and plan citation strategies that make your business clearly identifiable and trustworthy to AI platforms.
We create and optimise content that AI platforms can extract, cite, and recommend. We build authoritative mentions and references across trusted sources.
We continuously monitor your AI visibility, track citation frequency, and refine the strategy as AI platforms evolve. You receive regular reports showing your progress.
Before working with us, this business had strong Google rankings but zero presence in AI search results. When customers asked ChatGPT or Perplexity for recommendations in their sector, competitors were being cited instead.
Within four months of implementing our GEO strategy - including entity optimisation, structured data overhaul, and targeted citation building - the business became the most cited provider in their sector across all major AI platforms.
View All Case Studies"We had no idea that customers were asking AI for recommendations in our industry. Once TrustedLocal showed us what we were missing - and then fixed it - we started receiving enquiries from people who said ChatGPT told them to call us. That is a sentence I never expected to say."
AI search optimisation is a new field. We understand you may have questions. Here are the ones we hear most often.
No. Traditional SEO focuses on ranking webpages in Google's blue-link results. GEO focuses on making your business understood, trusted, and cited by AI platforms like ChatGPT, Perplexity, and Google AI Overviews. The techniques overlap in some areas (structured data, authority building) but diverge significantly in others. Both are important - and we do both.
Absolutely. Traditional SEO is not going away - it remains essential for driving traffic and generating leads. GEO is an additional layer that ensures you are also visible in the growing number of searches that happen through AI platforms. We recommend doing both, and our combined approach ensures consistency across all channels.
We use specialised AI visibility monitoring tools to track where and how often your brand is cited across ChatGPT, Perplexity, Claude, and Google AI Overviews. We measure citation frequency, recommendation positioning, brand mention accuracy, and the growth of brand-related search queries over time.
AI platforms update their knowledge more frequently than traditional search engines. Initial improvements in AI citations can appear within four to eight weeks. Significant, consistent citation presence typically develops over three to six months. The earlier you start, the greater your advantage - this market is forming now, and first movers will be difficult to displace.
Our AI SEO and GEO optimisation services start from £600 per month as a standalone service, or can be bundled with our traditional Local SEO service at a combined rate. We provide a tailored quote during your free strategy call based on your industry, competition level, and current AI visibility.